Supercharge Engagement and Drive Product Usage with Pega CDH

In today’s competitive landscape, customer engagement isn’t just an add-on; it’s essential. Moving beyond simple customer acquisition to driving deeper product usage can set your brand apart. Pega Customer Decision Hub (CDH) empowers businesses with proactive, data-driven engagement, creating tailored incentives that resonate with each customer’s unique journey. Here’s how:

Why Product Usage Stimulation Matters

Increased product usage builds:

• Customer Lifetime Value (CLV): Engaged customers often stay longer and spend more.
• Retention and Loyalty: Customers who regularly use your products are less likely to switch to competitors.
• Product Adoption Rates: Customers using all product features fully experience value, deepening loyalty.

How Pega CDH Drives Product Usage with Precision

Pega CDH transforms the engagement process with intelligent, personalized offers. Here’s how:

• Data-Driven Personalization: Pega CDH analyzes every customer interaction to build a complete view of preferences and behaviors, boosting engagement by up to 30%. Imagine each message hitting the right note with the right customer at the right moment.
• Optimized Incentives: CDH’s AI calculates the perfect incentive—enough to attract without overspending. This leads to a 40% increase in conversions, maximizing budget impact.
• Proactive, Contextual Engagement: Timing matters. By reaching out during low-usage periods or after specific interactions, businesses reduce churn by up to 25% and boost feature adoption by 35%.

Real-Life Success: Engaging Streaming Users with Tailored Offers

Consider a streaming platform using Pega CDH to deepen engagement with premium content. Instead of generic discounts, the platform identifies non-premium users and targets them with offers like exclusive trial content. This approach drove a 15% increase in NPS and significantly reduced churn, showing the impact of well-timed, personalized incentives.

Benefits of Product Usage Stimulation with Pega CDH

1. Higher Conversion Rates: Personalized incentives boost conversion rates by up to 40%.
2. Cost Efficiency: Targeted offers can reduce marketing spend by 20%, making engagement more profitable.
3. Reduced Churn: Proactive offers lower churn by 25%, as customers see timely, relevant value.
4. Increased Feature Adoption: Higher adoption rates (up to 35%) as customers explore more product features, fully realizing its benefits.

The Future of Product Engagement

Staying passive isn’t an option. Customers expect meaningful, timely experiences that feel personal. Pega CDH empowers brands to deliver proactive, tailored incentives that increase usage, conversion, and loyalty.

Ready to see Pega CDH in action? Contact Instellars today and discover the full potential of customer-centric engagement.